In this post, you’re going to learn how to keep visitors on your website longer and potentially convert more people into paying customers.
A big problem in the Trade Industry is that your current website is confusing your visitors.
There’s a myth that you need to fit as much as possible into the menu at the top of your website, but this simply isn’t true.
You see, your website visitors want to know how you can solve THEIR problem, and by cluttering up the top of your website with unnecessary links, or making it all about yourself, you’re not showing that you have the solution to their problem.
All you’re doing is making it harder for them to find the information that they need.
It’s time to clear away all that clutter. Your time is valuable, but guess what? So is your visitors, so get right to the point!
Let’s talk about the most important part of your new and improved website..
The junk drawer.
Why is this the most important? Because this is where you’re going to stick all the things you previously thought were important.
These are “non-essential” things like About Us, Careers or your Photo Gallery.
And truthfully, none of these are important!
At least not to your visitors..
Here’s the thing, if someone really wants to know more about the history of your company, or your address….they’ll go looking!
So take a look at your website and see what menu items aren’t ACTUALLY necessary. Move those to the bottom of your website into the “junk drawer”.
By helping your visitors find what they’re looking for faster, you’ll have a better chance of making the sale.
Let us know if you found this video helpful in the comments below.
Let us know if you notice longer visitor times after moving your non essentials to the junk drawer.
If you need some help figuring out what should stay up top and what should go in the junk drawer, leave us a comment with a link to your website, we’d be happy to chat