Are you experiencing difficulty in attracting and hiring quality tradesmen for your business? This is something we hear from our clients time and time again. Good employees are not only hard to find, but they’re just as difficult to keep around.
In this post, we’re going to provide you with 3 tips you can use to recruit skilled employees that are interested in a career with you rather than just polishing up their skills and moving on.
Back in September, we asked our clients what the biggest struggle in business was for them at the moment. We thought the answer would be finding new business due to COVID-19 restrictions. We were surprised to hear the opposite, most of our clients are quite busy and the biggest struggle is finding (and keeping) good quality help!
So why is it so hard to attract (and keep) good, skilled help in the trade industry?
One of the biggest contributing factors is a shortage of tradesmen in the market. Schools are no longer pushing students to enter a trade out of school, they instead encourage students to head to university and find a good “desk job”.
Finding good tradesmen for your business has become a highly competitive market as employees now have options and can learn on the job and then bounce to the next best offer.
So what can you do about this? Well, read on.. because we’ve include 3 great tips below on how to find (and keep) great tradesmen!
Tip #1 – Utilize a page on your website as a recruitment tool.
Think about it for a second, customers read reviews as a trust factor before deciding to use your service, so why build trust with potential employees in the same way?
To do this, simply add a “careers” page onto your website and ask your current employees to provide you with a testimonial on what it’s like to work for you. If you can do this in video form it would be best, but if not, add a picture of your employee in a work type setting to show that they’re a real person. A quality employee testimonial goes a long way in recruiting skilled employees.
Tip #2 – Show potential hires that there is an opportunity for them to grow within your company.
If you’re not offering anything more than minimum wage and a promise to always be stuck doing grunt work, then you’re only offering a job… not a career. A job is something you do to pay the bills, a career is something that you can feel proud of.
When most people are given an opportunity to grow past grunt work and feel like they’re not only contributing to your business growth, but will be recognized for their part in it, you’ll have happier employees. And happy employees that see a future in their company stick around.
Tip #3 – Our final tip is to give them a company they can be proud of.
Branding is not just the logo on your business card, it’s also the reputation of your business. The way you treat your customers and your employees. Your professionalism. And your passion and enthusiasm for the work that you do.
No one wants to work for someone who hates their industry and is only in it for dollar signs. A company with a clear vision, passion for the work they do and a great reputation will also find good help that is in it for the long haul!
There are many different ways to recruit, but the best way to start is by implementing the tips in this post.
Let us know in the comments below if you’ve found this video helpful. If you’re not sure how to get started with a recruitment page, leave us a message, we’d be happy to chat.