So how much does a website cost?
That’s a question we hear a lot from contractors and our answer is usually, “well, how much does a house cost?”
You might be wondering what the heck a house has to do with a website, so stick read on, because in this post we’re going to give you the facts on what actually affects the cost of a website, and how you can plan for your next redesign!
You see, much like a house, there are a lot of variables that affect the price of a website, but the main factors are size and complexity.
A nice looking 10 page site with a regular contact form is going to cost a lot less that a completely custom 20 page site with all the bells and whistles.
In terms of actual dollars, much like a contractor, this will all depend on the level of experience your web person has.
If you’re hiring a freelancer that hasn’t been in the game long, they’ll probably be pretty cheap, but remember, you get what you pay for.
If you’re hiring an agency, they most likely have a process they’ll take you through.
They should start by talking about your goals and will most likely provide a great overall experience throughout your project.
Based on the level of experience of your web person, a website can range anywhere from $500 to more than $10,000
And yes, this is certainly a big price range, but again, much like a house, a website should be seen as an investment.
There’s that house reference again, so let me explain.
Most people purchase a house so they have a place to live. But over the years, repairs, upgrades and market value will decide the price when you eventually sell.
Your “investment” in house usually gets you back what you originally paid + a profit.
With a business website, you are essentially “investing” in an online salesmen that never sleeps and loves to sell 24/7.
Not only should you be making back the money you originally invested in your site through the new business it generates, but it should keep generating new income long after you’ve recouped on costs.
A rule of thumb is to put 5-10% of your businesses revenue aside into a fund to be used for marketing.
In the grand scheme of things, 5% shouldn’t really put a noticeable dent in your wallet ($5 for every $100), but it will add up fast and gives you the breathing room to plan your new site properly.
Once you have a budget saved, don’t just hire the agency with the lowest quote or the flashiest graphics.
Make sure to hire an agency that will take the time to understand your business, and will work with you to create a plan to get those dollars coming in.
We’ll talk about some of the things to look for in a web designer in another post, but in the meantime, we’d love to hear if you’ve recently been through a redesign and what your experience was like, so let us know in the comments below.