Are you investing your hard earned money into Google Ads and not getting the results you had hoped for?
Then this is the post for you because you’re going to learn why it’s actually your website that might be the problem!
There’s a few reasons why your Google Ad might not be converting, but let’s touch on why your website could be what’s holding your sales back.
Many Trades turn to Google Ads to drive more traffic to their website with the belief that having more visitors on your website will bring you more jobs.
They’ll watch a few videos on how to create an ad, sign up for an account and follow the steps laid out in the video. It all seems pretty easy, so why invest in having a professional do it?
You see, it’s easy to create your own Google ad, and there are a TON of Do-It-Yourself videos, but the problem is that it takes more than an ad to get visitors to turn in to customers.
The truth is, just like building a house, you need to plan. You need to do research to make sure you’re using the right keywords, text and strategy to create high-converting Google Ads.
It doesn’t stop at the ad though, once someone has clicked on it, they should be directed to what is known as a “Landing Page”. Most trades will create an ad, and link it to their home page, which is probably one of the worst things you can do, it’s almost like lighting your wallet on fire.
So what is a landing page? It’s a page created for the specific content in your ad.
For example, if you’re a contractor and you’ve created a google ad for foundation repair, would you want someone that clicks on it to see all of the services you offer?
Your visitor clicked on your ad because they are looking to repair a foundation, the page they land on should ONLY talk about your foundation repair services! Tell them about your other services in person. After you land the job.
There’s a lot more to google ads, but we’ll save the rest for another video.
So if you’re running Google ads and not sure what steps you should be taking, leave us a comment, we’d be happy to chat.
Let us know in the comments below if you’ve had success with Google Ads, or if you have any questions that you’d like us to answer in our videos or blog.